Why Sands Bros. sold Viactiv to Adare Pharmaceuticals

Sold by Sands Bros. & Genesis Merchant Partners Last month, Sands Bros. Asset Management and Genesis Merchant Partners sold the #1 doctor-recommended calcium chew to Adare Pharmaceuticals. Sands Bros believes that Viactiv is a high-quality brand with distribution across many retailers, but the sale of Viactiv to Adare will help maximize growth. Sands Bros. [...]